9/23/2023 0 Comments Inpage push![]() Let’s take push notifications apart to discover the best push traffic sources and how to use them in order to boost ad campaign outcomes. Still, only 8% of advertisers have managed to interweave push traffic in their ad campaigns by 2019. Currently, pushes feature one of the highest CTR (4.1% on Android, and 1.7% on iOS) along with pretty much decent reaction rates (11.4% for Android and 5.5% for IOS). ![]() ![]() The opt-in rate for this format is high for Android ( 91,1%) and IOS devices (43,3%), meaning that people are actually loyal to such kind of notifications and voluntarily subscribe to them.
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